Ni ukubera iki gukambika mu buryo butunguranye? Nigute craze yo hanze ya 2022 yafashe umuriro?
Ku bijyanye no gukambika, abantu benshi babitekereza nk'umuco w'ikiruhuko mu Burayi no muri Amerika.Mubyukuri, nyuma yicyorezo cyicyorezo, gahunda yo gukambika yatangijwe kwisi yose.Kubera ko urugendo rurerure ari ruto, ingendo ndende zifite uburambe hamwe n’ibiruhuko bito byo mu mujyi rwagati biriyongera, "inkambi ya camping" yatangiye gukwirakwira hirya no hino, ibaye ihitamo rya mbere mu guterana kwimiryango, ingendo zinshuti, no kuvugana hamwe no hanze, kandi urwego rwuburakari ntiruri munsi yu Burayi no muri Amerika.
Raporo ya Global Camping 2022, yasohowe na Global Business Research Company, yerekana ko isoko ry’ingando ku isi riteganijwe kuva kuri miliyari 62 z'amadolari mu 2021 rikagera kuri miliyari 68.93 muri 2022, bivugwa ko CAGR ingana na 11.2%;kandi mu 2026, isoko ry’ingando ku isi Biteganijwe ko isoko ry’ingando ku isi riziyongera ku gipimo kirenga 45% kugira ngo rigere kuri miliyari 100,6 z’amadolari ya Amerika mu 2026. TikTok ifite amashusho menshi yerekeye ingando, gutembera no gutembera hamwe na miliyoni amagana yo kureba, aribyo izwi cyane mumatsinda yo hanze.
Mu bihe by’icyorezo, abantu bashishikajwe n’ibikorwa byo hanze bikomeje kwiyongera, kandi ingando zahindutse imodoka nshya mu bikorwa byo hanze, bitangiza amahirwe mashya yo kwiteza imbere.
Ku ya 5 Gicurasi, Xiaohongshu yatangaje amakuru y’ibiruhuko by’umunsi wa Gicurasi, byerekana ko umuriro w’ingando kuri platifomu wiyongereye ku nshuro ya gatatu yikurikiranya, kandi ayo makuru yerekana ko nyuma y’ubushakashatsi bw’ikiruhuko cy’umunsi wa Gicurasi muri 2020 bwiyongereyeho 290% umwaka -umwaka, na konji yumunsi wa Gicurasi muri 2021 yiyongereyeho 230% umwaka ushize, uyumwaka Mugihe cyumunsi wa Gicurasi, ubushakashatsi bujyanye ningando kuri Xiaohongshu bwiyongereyeho 746% umwaka ushize.Ibyari bya Hornet byerekana kandi ko ku munsi wa Gicurasi, gukundwa kw '“ingando” byageze ku rwego rwo hejuru mu mateka ku mbuga zinyuranye, ku buryo impuzandengo yiyongereyeho hejuru ya 130%.
“Kuva muri Mutarama kugeza mu ntangiriro za Mata 2022, umubare w'abakoresha biyandikishije mu ngando banyuze muri Ctrip wikubye inshuro zirenga eshanu uwo mwaka wose wa 2021, kandi nk'uko Ctrip abivuga, kuba ijambo“ gukambika ”ryamamaye bigeze ku rwego rwo hejuru mu mateka mu gihe umunsi w'ikiruhuko.Nk’uko Ctrip abitangaza ngo mu biruhuko by’umunsi wa Gicurasi, kwamamara kwijambo “gukambika” byageze ku rwego rwo hejuru, aho ibikorwa by’ishakisha byiyongereyeho 90% buri cyumweru ndetse n’ingaruka ku bukungu bw’ubukerarugendo aho ujya, hamwe nibibuga bya Guangzhou, Shenzhen na Boluo bizwi cyane.Mu biruhuko, kugurisha ibikoresho byingando nkamahema manini, ibitereko, kumeza nintebe, imifuka yo kuryama byiyongereyeho inshuro zirenga ebyiri umwaka ushize kuri Taobao, Jingdong, na Jindo.2022 imaze kwiyongera 800% byibicuruzwa bikambitse kurubuga kugeza ubu.
Umwaka wa 2022 witwa "umwaka wambere wubukungu bwingando", mugihe mubindi bucuruzi bwubukerarugendo byahagaritswe, gukambika nkimvura mugihe gikiza ubuzima bwa buriwese.Raporo yakozwe na Ai Media Consulting ivuga ko ingano y’isoko ry’ubukungu bw’ingando z’Ubushinwa izagera kuri miliyari 74,75 mu 2021, ikazamuka ku kigero cya 62.5% umwaka ushize, naho isoko ikazaba miliyari 381.23, hamwe na 58.5% umwaka- umuvuduko wubwiyongere bwumwaka.Biteganijwe ko ingano y’isoko ry’ubukungu bw’ingando z’Ubushinwa izazamuka igera kuri miliyari 248.32 mu mwaka wa 2025, kandi isoko ry’imodoka rizagera kuri miliyari 1.404.28.Ai Media Consulting yizera ko hamwe no kuzamura ibicuruzwa, abaguzi benshi binjira mu bikorwa byo gukambika, ingando n’inganda zijyanye nabyo bifite umwanya munini w’iterambere mu Bushinwa.
Inganda zo mu ngando z’Ubushinwa ziri mu ntangiriro y’iterambere ry’inganda, igipimo cy’inganda zinjira muri iki gihe kigera kuri 3%, ziracyari isoko ryiza, ugereranije n’isoko ry’ingando zikuze muri Amerika n’Ubuyapani, inganda zo mu ngando zinjira mu gihugu.Kugeza ubu, imbuga nkoranyambaga no kumenyekanisha byongereye umubare w’abinjira mu ngando mu rubyiruko, kandi ingando nziza zigenda ziyongera buhoro buhoro kuva mu nkengero z’imijyi minini cyangwa imigi y’ubukerarugendo kugera mu mijyi ya kabiri, iya gatatu n'iya kane.
Mu bihe biri imbere, ingando zizinjira buhoro buhoro mubuzima bwabantu kandi zibe imwe muburyo bwingenzi bwo kwidagadura kubaturage.
Kubwibyo, hamwe nuburyo bwo gukambika bugenda burushaho gukundwa mubaturage muri rusange, ibicuruzwa byimyambarire kandi byoroshye bizakundwa cyane kuruta ibikoresho byo mu rwego rwo hejuru kandi byiza.Komeza witegereze kuri Boomfortune, witondere byinshi murwego rwohejuru kandi rwiza rwo gukambika ibicuruzwa bishya kumurongo!
Igihe cyo kohereza: Gashyantare-06-2023
